Tattoo shops in Soho: ranked picks
Soho sits at the centre of London's tattoo scene, with studios covering everything from fine-line and realism to piercing and cover-up work. The picks below are ordered using our methodology, which weighs rating, review volume, recency and sentiment rather than star rating alone.
Most of these studios sit within walking distance of Seven Dials and Covent Garden, so expect a mix of locals booking custom pieces and tourists coming in for walk-ins. Several shops handle both tattoos and piercings, which is worth checking if you want both done in one visit.
26 businesses, scored on rating, review volume, recency, sentiment and listing completeness. How we score › · View on map ›
At a glance
| # | Business | Score | Rating | From | Best for |
|---|---|---|---|---|---|
| 1 | Sixtyink – London Tattoo Studio | 95 | 5 (389) | — | Fine-line, cover-ups |
| 2 | Body Canvas | 94 | 5 (306) | — | Walk-ins, detailed work |
| 3 | Pierce Me London Covent Garden | 93 | 4.9 (454) | — | Ear and daith piercings |
| 4 | Seven Dials Tattoo | 91 | 4.8 (1446) | — | Walk-in tattoos, lettering |
| 5 | The Circle London | 91 | 4.8 (875) | — | Piercings, jewellery |
| 6 | Wanda Tattoo | 91 | 4.9 (218) | — | Custom design, realism |
| 7 | Metal Morphosis Piercing | 90 | 4.9 (415) | — | First-time piercings |
| 8 | Tattoo Shop By Dan Gold | 88 | 4.8 (669) | — | Custom art, quick turnaround |
| 9 | One by One Tattoo | 88 | 4.8 (294) | — | custom tattoo |
| 10 | Frith Street Tattoo | 87 | 4.8 (325) | — | custom tattoo |
| 11 | The London Social Tattoo - Soho | 87 | 4.8 (272) | — | custom tattoo |
| 12 | West One Tattoo | 86 | 4.7 (321) | — | custom tattoo |
| 13 | Tattoo 13 | 86 | 4.7 (506) | — | custom tattoo |
| 14 | Lost Fox Tattoo | 86 | 4.9 (176) | — | custom tattoo |
| 15 | Diamond Jacks Tattoo London | 83 | 4.6 (101) | — | custom tattoo |
| 16 | Von Barbaz Tattoo Fine Line Tattoo | 80 | 5 (33) | — | custom tattoo |
| 17 | Moulin Roude Boutique - Tattoos & Piercings | 68 | 5 (23) | — | custom tattoo |
| 18 | Fine Line Tattoo Shop by dannyptattoos. | 65 | 3.5 (10) | — | custom tattoo |
| 19 | Margs Ink Art & Tattoo | 59 | 5 (1) | — | custom tattoo |
| 20 | 33 Marshall Street | 56 | 5 (5) | — | custom tattoo |
| 21 | Tattoo Central | 51 | 5 (1) | — | custom tattoo |
| 22 | New Town Tattoo | 43 | 5 (1) | — | custom tattoo |
| 23 | Elevated Ink Tattoos | 29 | — | — | custom tattoo |
| 24 | Siete Mares Tattoo - Arte y Tatuajes | 25 | — | — | custom tattoo |
| 25 | Reminders of magic | 23 | — | — | custom tattoo |
| 26 | Inkspiration | 21 | — | — | custom tattoo |
Ranked picks
Sixtyink – London Tattoo Studio
score 95/100Named artists get consistent praise for fine-line and realism work plus careful cover-up transformations, backed by a 5-star average across 389 reviews.
Body Canvas
score 94/100Reviewers highlight precision on both large and small pieces along with a relaxed, personalised studio atmosphere that welcomes walk-ins.
Pierce Me London Covent Garden
score 93/100Repeat visitors keep coming back for ear, daith and microdermal piercings, citing minimal pain and thorough aftercare over 454 reviews.
Seven Dials Tattoo
score 91/100With 1,446 reviews, named artists are consistently praised for fine line lettering and turning ideas into finished work without long walk-in waits.
The Circle London
score 91/100Piercers explain each step and assess anatomy before proceeding, with named staff earning repeat trust across 875 reviews and an on-site jewellery counter.
Wanda Tattoo
score 91/100Named artists collaborate closely on custom and realism pieces in a clean, creative space that reviewers say puts first-timers at ease.
Metal Morphosis Piercing
score 90/100A large named team is praised for patient, clear communication with anxious first-timers, working from a spotless, sterilised studio.
Tattoo Shop By Dan Gold
score 88/100Staff take time on custom designs like fan art and matching pieces, with quick turnaround for walk-ins in a spotless, air-conditioned shop.
One by One Tattoo
score 88/100Most customers praise the artists' skill, particularly across fine line and custom work, with consistently noted patience during consultations and a welcoming studio vibe.
Frith Street Tattoo
score 87/100Most visitors describe an easygoing, clean studio where staff and artists put nervous customers at ease.
The London Social Tattoo - Soho
score 87/100First-timers and returning clients consistently praise the studio's spotless space, relaxed vibe, and artists' ability to listen and refine designs before starting.
West One Tattoo
score 86/100Visitors consistently praise West One for its friendly staff and polished work.
Tattoo 13
score 86/100Staff greet first-timers with genuine care, and clients consistently praise the team's warmth alongside technically strong work.
Lost Fox Tattoo
score 86/100First-time clients consistently report feeling at ease and well looked after.
Diamond Jacks Tattoo London
score 83/100Reviewers consistently praise the studio's calm atmosphere and the lead artist's patient consultation style.
Von Barbaz Tattoo Fine Line Tattoo
score 80/100Reviews highlight a studio where first-timers feel at ease.
Moulin Roude Boutique - Tattoos & Piercings
score 68/100Every review is five-star.
Fine Line Tattoo Shop by dannyptattoos.
score 65/100Half the reviews praise talented artists and great customer experience, while the other half report serious errors (spelling mistakes on hand tattoos, designs falling short of portfolio).
Margs Ink Art & Tattoo
score 59/100One reviewer praised the artist's medical tattoo service for successfully covering stretch marks, describing the result as exactly what they hoped for.
33 Marshall Street
score 56/100All five reviews praise the welcoming team and high-quality custom work.
Tattoo Central
score 51/100Not enough recent reviews yet to synthesise a reliable sentiment read for this business.
New Town Tattoo
score 43/100Not enough recent reviews yet to synthesise a reliable sentiment read for this business.
Elevated Ink Tattoos
score 29/100Not enough recent reviews yet to synthesise a reliable sentiment read for this business.
Siete Mares Tattoo - Arte y Tatuajes
score 25/100Not enough recent reviews yet to synthesise a reliable sentiment read for this business.
Inkspiration
score 21/100Not enough recent reviews yet to synthesise a reliable sentiment read for this business.