Privacy policy

This privacy policy covers London Tattoo Shop Guide, an independent directory of tattoo shop businesses in London. The site is published by Tattoo London HQ, who is responsible for the information described below. Questions about any of it can go to hello@tattoolondonhq.com.

What you share with us

When you send an enquiry or quote request through a form on this site, we collect what you enter: your name, email address, phone number, your message, and any answers you give about the service you need or your timing. Alongside that, the form records the page you submitted from and basic traffic-source attribution, meaning the referring site and any UTM tags on the link that brought you here.

Who receives your enquiry

When you submit a form, our lead-capture processor handles the submission and passes it to two parties: the business your enquiry concerns and the operator of this site. Nothing you submit is published on the site itself.

Cookies and local storage

We do not set tracking cookies of our own. The one thing the site stores client-side is session-scoped attribution data (referrer, landing page, UTM parameters) in sessionStorage, so that a form sent later in your visit records where you came from. It is first-party only and clears when the session ends.

Site analytics

Where analytics is enabled on this site, Google Analytics and Google Tag Manager may set cookies to measure how visitors use the site. Those cookies are governed by Google’s own privacy policy.

Services this site loads

Three third-party services can receive requests from your browser while you use this site: Google Fonts, which serves the site’s typefaces; OpenStreetMap, which serves map tiles; and Cloudflare Turnstile, which protects forms from spam when enabled. Each sees request data such as your IP address and handles it under its own policy.

Where listing data comes from

Information about listed businesses comes from publicly available sources, including Google Business Profile reviews. The site stores our derived analysis of that material (scores, summaries, sentiment tags) rather than the reviews themselves. Corrections and removal requests are handled through the listing policy.

Your requests

We keep enquiry details for as long as they are needed to route and follow up your enquiry. To ask what we hold about you, or to have it corrected or deleted, contact hello@tattoolondonhq.com.