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Tattoo Shop By Dan Gold

Updated 2026-09-10 · 1,091 reviewed · 100 listed · Scored from 669 Google reviews · How we rank ›

4.8(669) 88 composite score See reviews on Google ✓ Google-verified
Custom Tattoo DesignBlack & Grey RealismTraditional & Old School TattooJapanese & Irezumi Style
Tattoo Shop By Dan Gold
Location
London
Services
Custom Tattoo Design, Black & Grey Realism, Traditional & Old School Tattoo
Reviews
669
Ranking
#49 in Custom Tattoo Design
Best for
tourists and day-trippers wanting a unique souvenir, nervous first-timers, people seeking detailed custom designs

Google Business Profile is the source for the business data shown here, last checked 2026-09-10.

What recent reviews say

The team consistently delivers polished, detail-focused work in a relaxed atmosphere. Luan, the team, and others take time to understand what customers want, explain every step, and make nervous clients feel at ease. Custom designs are their strength, whether Harry Potter fan art, matching pieces, or delicate piercings. Located on a touristy strip, the shop draws walk-ins and day-trippers who leave impressed, though some find prices steep compared to less central alternatives.

The parlour itself is spotless and well-equipped with air conditioning. Staff greet people immediately and handle children and nervous clients with particular care. Piercings are a standout service here, praised for precise placement and reassuring technique. Turnaround for non-booked appointments appears quick at quieter times.

Praised for
  • skilled artists with attention to detail
  • friendly and welcoming staff
  • comfortable, reassuring experience
  • good design consultation
  • professional throughout
skilled-artistshygienic-cleanprofessional-staffgreat-atmospherefriendly-welcominggood-consultationcomfortable-experienceaccurate-to-designfirst-timers
Best for: tourists and day-trippers wanting a unique souvenir, nervous first-timers, people seeking detailed custom designs

Where this business shines

  • skilled, detail-focused artists
  • calm, reassuring approach with nervous clients
  • quick turnaround for walk-ins
  • spotless, well-equipped studio

How it compares

  • Rated 4.8 against a 4.82 average across the 94 custom tattoo design businesses listed here.
  • Has more Google reviews than 85% of the businesses in this directory.

What earned this score?

Scoring Method
Star rating 87
Review volume 100
Review recency 100
Review sentiment 70
Profile completeness 100
Verification 30

Rating breakdown

5
623
4
12
3
7
2
3
1
24

Contact

Address
104, 106 Oxford St, London W1D 1LP
Open in Google Maps

Last verified 2026-09-10

Opening hours

Monday
11:00-20:30
Tuesday
11:00-20:30
Wednesday
11:00-20:30
Thursday
11:00-20:30
Friday
11:00-20:30
Saturday
11:00-20:30
Sunday
12:00-18:00

As listed on Google.

Find more in this area

Soho

Enquire about Tattoo Shop By Dan Gold

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Common questions

Do you take walk-ins?
Yes. One customer reported no wait at lunchtime.
What should I expect during a piercing appointment?
Staff map out placement carefully beforehand, explain everything step-by-step, and take time to make you comfortable, especially if nervous.
Is the shop wheelchair accessible?
The shop is in a basement with stairs but no lift. Mobility needs should be discussed when booking.

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Last updated 2026-09-10