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INK’D London

Updated 2026-09-10 · 1,091 reviewed · 100 listed · Scored from 2,133 Google reviews · How we rank ›

4.9(2133) 93 composite score See reviews on Google ✓ Google-verified Publishes prices
Custom Tattoo DesignBlack & Grey RealismTraditional & Old School TattooFine Line & Minimalist TattooJapanese & Irezumi Style
INK’D London
Location
London
Services
Custom Tattoo Design, Black & Grey Realism, Traditional & Old School Tattoo
Reviews
2133
Ranking
#26 in Custom Tattoo Design
Best for
First-time tattoo and piercing customers seeking precision and attentive consultation.

Google Business Profile is the source for the business data shown here, last checked 2026-09-10. Details taken from their website were fetched 2026-09-10.

What recent reviews say

Staff greet customers with genuine warmth, and both artists and piercers earn repeated praise for technical skill and attentiveness. First-time clients consistently feel heard during consultation and at ease throughout their appointment, with piercers praised for precision and tattooists for bringing designs to life with clean detail and careful placement.

Praised for
  • skilled-artists
  • professional-staff
  • friendly-welcoming
  • first-timers
  • comfortable-experience
skilled-artistsprofessional-stafffriendly-welcomingfirst-timerscomfortable-experiencegood-consultationaccurate-to-design
Best for: First-time tattoo and piercing customers seeking precision and attentive consultation.

Where this business shines

  • Highly skilled tattooists and piercers
  • Welcoming, consultative approach
  • Strong detail and placement accuracy
  • Comfortable experience for first-timers

How it compares

  • Rated 4.9 against a 4.82 average across the 94 custom tattoo design businesses listed here.
  • Has more Google reviews than 100% of the businesses in this directory.

What earned this score?

Scoring Method
Star rating 93
Review volume 100
Review recency 100
Review sentiment 81
Profile completeness 100
Verification 30

Rating breakdown

5
2072
4
21
3
6
2
3
1
31

Contact

Address
313 North End Rd, London SW6 1NN

Last verified 2026-09-10

Opening hours

Monday
10:00-18:00
Tuesday
10:00-18:00
Wednesday
10:00-18:00
Thursday
10:00-19:00
Friday
10:00-19:00
Saturday
10:00-19:00
Sunday
10:00-18:00

As listed on Google.

From their website

Services listed
TattoosFine lineTextRealismPortraitsJapaneseNeo-traditionalBlackwork
Published prices
Gift Cards
From 25
NUMB'D 10g
18.00
NUMB'D 30g
36.00
Aftercare Cream
20.00
Numbing Spray 30ml
30.00
SPF 100
25.00

Operating:Est. 2018

As published by the business on its own website; not independently verified.

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Enquire about INK’D London

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Common questions

Are piercings available for first-timers?
Yes. Staff walk through anatomy and aftercare; piercers are experienced with nervous clients and praised for comfort and precision.
Do artists offer consultation before the tattoo?
Yes. Reception and artist take time to understand your design ideas and discuss placement to suit your body.
What aftercare products do they stock?
Their website lists aftercare cream (20.00), piercing aftercare spray (18.00), and SPF 100 (25.00).

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People travel from overseas for appointments here, and they go because the studio feels like home the moment they walk in. Staff guide nervous first-timers through design and placement with patience, artists deliver work that exceeds expectations, and everyone from reception to the chair wants you comfortable. Five-star sessions dominate, with clients returning year after year for additional pieces. The range of styles across the team spans custom realism, intricate detail work, and large multi-session projects. Artists work freehand directly on skin to follow natural body lines, handle cover-ups with equal precision, and offer free touch-ups if healing doesn't go to plan. Loyalty is strong: some clients book their second and third sleeves before leaving the studio.

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Matt's clients consistently praise the depth of consultation before ink goes down, from font and style options to placement tweaks mid-session. His studio in Kensington strikes people as unusually calm and art-focused rather than high-street rough. First-timers and repeat customers alike highlight sharp detail work, particularly in fine line and black-grey realism pieces, and report their tattoos healed beautifully months later. The experience feels tailored: he adjusts placement, revisits designs until clients feel certain, and goes beyond basic aftercare instructions. His strength is turning ideas into custom designs that exceed expectations, whether small minimalist work or large multi-session sleeves. Clients mention he interpreted briefs correctly every time, brought sentimental details into Japanese-inspired pieces, and showed genuine focus on their individual comfort and vision. Many return for additional work.

Black & Grey RealismTraditional & Old School TattooCustom Tattoo Design

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Last updated 2026-09-10